This year's Easter preparations show a new consumer behavior: despite rising prices for traditional products, overall household spending is decreasing. According to market analysts, people are approaching shopping more pragmatically, preferring ready-made products and special offers.
Saving and Planning
The average bill for Easter shopping this year will be around 2,600 Czech crowns, which is 350 crowns less than last year. Experts note that after a period of high inflation, shoppers have become less impulsive. People are watching their shopping baskets more carefully to avoid throwing away unused products. The main volume of shopping is shifting to the last days before the holiday, when retailers significantly lower prices (sometimes by up to 50%) on seasonal items.
What Got More Expensive?
Traditional baked goods and sweets have become the main drivers of price increases:
Mazanec (Easter sweet bread): the price has increased by about 23%.
Beránek (Easter lamb cake) has become 6–7% more expensive.
Some types of chocolate eggs have increased in price by up to 20%.
Eggs. Demand for them increases by half before the holidays. At the same time, buyers are increasingly choosing free-range eggs, the price of which reaches 16 crowns per piece.
Trends: Ready-Made Food and Delicacies
An interesting shift is the unwillingness to spend time in the kitchen. Sales of ready-made baked goods are growing faster than sales of ingredients to make them. About 40% of people say they manage all holiday preparations in less than three hours.
New items are also appearing on the menu. Along with traditional lamb (demand for which increases sevenfold during the holidays), Czechs are starting to experiment with rabbit and goat meat. Goat meat is valued for its tenderness, although many consumers are still cautious about it.
Drinks and Green Beer
Easter in the Czech Republic is now unthinkable without Green Beer, which is tapped on Green Thursday. What started as a marketing move by one brewery has become a national phenomenon — today, dozens of microbreweries across the country prepare special brews. An increase in demand for strong alcohol (40% above normal) is also recorded, although the long-term trend indicates a gradual shift towards low-alcohol beverages.
Expert advice: if you want to save money, supermarket discounts reach their maximum in the last 48 hours before the holiday.
